Commercial Manager Jokko de Wit presented the EuroHockey story to a special NOC*NSF (the Dutch Olympic Committee) meeting last week at the ABN AMRO EHL FINALS in HC ‘s-Hertogenbosch.

The event brought together key stakeholders from five of the Netherlands’ leading team sports, including representatives from five major Dutch hockey clubs.

It provided a high profile forum to showcase the journey to EuroHockey’s new branding, its deployment in a hugely diverse range of competitions and Institute programmes.

In turn, he spoke about how that leads into the range of unique EuroHockey commercial opportunities as part of the Business Club along with the benefits of being an official partner or supplier.

He also expanded on the latest initiative which was showcased through the EHL week: Hockey TV+ (www.hockeytvplus.com), the groundbreaking AI camera system designed specifically for hockey.

“It was a great pleasure to present our strategy, commercials and learnings to a diverse group of sports executives with similar opportunities and challenges as we have in our sport,” Jokko said of the event.

** To find out more about HockeyTV+ and further EuroHockey commercial opportunities, you can contact jokko@eurohockey.org